Gillette Stadium North End Zone Expansion

SQ. FT.

100,000

Owner

The Kraft Group

Architect

Populous

A stadium transformation for the New England Patriots

Gillette Stadium North End Zone Expansion

This renovation allows for additional amenities, function spaces, and more – providing an overall maximized experience for stadium-goers. The North End Zone now includes the largest outdoor stadium high-definition video board in North America, measuring 370’ x 60’. The 22,200 square feet of video board space is nearly double the size of the south end zone video board.

View of an empty Gillette Stadium with rows of blue seats, a large scoreboard, and a well-maintained green soccer field under a partly cloudy sky.

A modern lounge with high ceilings, large digital screens displaying Gillette Stadium, rows of seating, tables, and a bar with various bottles, all illuminated by natural light from tall windows on the left.

Elevating the fan experience

Gillette Stadium North End Zone Expansion

The project scope also featured amenity spaces including bars, concessions, a rooftop bar, and suites. Site development included decorative concrete, benches with lights, ticket gates, decorative grand stairs, and more. The project was completed prior to the 2023 NFL season.